Broker Check

Why Smith Brothers Financial

Our Be Sure Promise

 Smith Brothers Financial understands building the foundation of trust is important– and is here to earn yours. For more than 40 years, we have strived to help thousands of businesses and individuals mitigate their exposure to risk and loss, and build their businesses and lives with the confidence that comes with knowing an experienced specialist is at their side looking out for their best interests. At Smith Brothers Financial, we strive to focus on our ability to do the right thing, the right way. When you work with us you can be sure that our core values, planning and expertise will seek to reinforce your confidence in your decision to work with us

Our Values

As an independent financial services firm, our values guide our actions. They support our advisors, our clients and are the foundation our company was built on.

Smith Brothers Financial is committed to upholding and demonstrating the following values in every client interaction, plan creation, and behind-the-scenes action we take.

  • Transparency: Financial matters are complicated. We do everything we can to alleviate the complexities of financial planning and wealth management so you can move forward with confidence.
  • Independence: We have taken a legal and moral oath to give advice and design strategies that are in your absolute best interest. Fiduciary duty to our advisory clients is the most revered in the industry, and it’s not something we take lightly.
  • Philanthropy: We are a service-oriented firm committed to giving back to our local and national communities. At Smith Brothers Financial, helping others is a way of life, our big purpose.
  • Education: Knowledge is power. We believe in educating our clients to understand financial concepts so they can make confident decisions for their future. We also believe it is our duty as advisors to continually learn and grow in our own knowledge and expertise.

It is important that we work with individuals, families and businesses whose personal values align with our own. We invite you to reach out to learn more and discover how Smith Brothers Financial can help you be confident.

Business Continuity and Succession Planning

Our Be Sure Service Standards are principles that align and inspire us every day. Everything we do is focused on building an enduring reputation of value and trust, which is the foundation of our brand.

Our Be Sure Management Creed – Operating Standards

Our Management Creed is a declaration of our people focused philosophy and in place for our leaders and managers to know what is expected of them in their daily actions and behaviors.

  • Live our Helping Others purpose
  • Live our Be Sure Culture
  • It’s not about you – it’s about servant leadership
  • All your actions matter – everyone is watching
  • Hold each other accountable to our Be Sure Standards
  • Hit our business results
  • Celebrate success