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What Makes Us Different

Our Be Sure Promise outlines our commitment to quality across our agency and the high standards of conduct we have with all of our stakeholders. We deliver on Our Be Sure Promise because we conduct ourselves within our values, our standards and our Quality program.

Our Values

  • Trust. Be honest, fair and reliable
  • Respect. Earn respect and always be kind.
  • Creativity. Seek the unknown for better results.
  • Fun. Laugh hard. Live fully. Celebrate often.

Our Be Sure Sales Standards are rooted in being consultative and diagnostic. The process is built to put time, control and expertise in the hands of our clients. A relationship with Smith Brothers Insurance means you’ll always know our planning, products, services, expertise – and values – are hard at work helping you achieve your goals.

Since 1971, Smith Brothers Financial has been the name valued  for comprehensive insurance strategies and financial services. We make it our mission to provide superior services that you, your family and your business can count on. Not just for today, but for endless tomorrows.

We are proud of the work we do and the ways we stand out from other firms and advisors.

  • Culture: We are a purpose-driven firm intent on helping others, upholding our values and seeking to surpass industry standards.
  • Approach: Diagnostic, consultative and team-oriented, we seek to build lasting relationships with our clients so they can strive to reach their goals and pursue financial success.
  • Model: We are fiduciaries to our advisory clients. It is our legal and moral duty to protect the best interests of our clients at all times, without exception. Our independence allows us to provide straight, comprehensive advice that instill confidence and enables independence.

If what makes us different speaks to you, we hope you’ll reach out to schedule a complimentary, no-obligation consultation with our team. We look forward to speaking with you.